"Working with the Web Design team was a fantastic experience. They truly understood our brand and created a website that not only looks beautiful but also functions perfectly. Our clients love the new online booking system, and we've seen a significant increase in appointments.
We couldn't be happier! "
— Lagom Hair
Lagom Hair Website design: Squarespace
Lagom Hair, a modern salon committed to sustainable and eco-friendly beauty solutions, approached us to design and launch their 1st website.
The goal was to create an online presence that reflects their brand's ethos, enhances user experience, and drives online appointments and the ability to set up a product e-commerce shop.
The result is a sophisticated, user-centric, and visually appealing website that seamlessly integrates Lagom Hair's sustainable philosophy.
Objectives
Brand Reflection: Develop a design that embodies Lagom Hair’s unique selling purpose (USP) as a specialist in Bold and Blonde hair colouring services.
User Experience: Improve navigation and usability to ensure a seamless experience for visitors to be able to view Service Pricing and Book Appointments online.
Engagement: Increase customer engagement through interactive elements and streamlined appointment booking.
Responsiveness: Ensure the website is fully responsive and provides an optimal experience on all devices.
Design and Development
Visual Identity
Color Palette: We chose a palette of blue and golds to convey a sense of bold colours that Lagom Hair Salon is known for, and to match their branding.
Typography: Elegant and clean fonts were selected to enhance readability and give a modern, professional feel.
Imagery: High-quality images showcasing client hair and the salon’s serene environment were used to create an emotional connection with visitors.
Layout and Navigation
Homepage: Designed to provide a comprehensive overview, featuring a hero section with a captivating image and a clear call-to-action (CTA) for booking appointments.
About Us: A detailed section about Lagom Hair's philosophy, team, and commitment to sustainability.
Services: An easy-to-navigate page outlining the various services offered, with each service linked to detailed descriptions and pricing.
Booking System: Integrated a user-friendly appointment booking system that allows clients to schedule services effortlessly.
Blog: A blog section to share tips, news, and updates about sustainable beauty trends and practices.
Features
Responsive Design: Ensured the site is fully responsive, providing a seamless experience across desktops, tablets, and smartphones.
SEO Optimisation: Implemented SEO best practices to improve search engine rankings and drive organic traffic. In particular focused on on-page SEO (Meta Tags, Headings, Image descriptions)
Social Media Integration: Integrated social media links and feeds to enhance engagement and expand the salon’s online presence.
Research and Planning
Market Analysis
We conducted a thorough analysis of the beauty and salon industry, focusing on sustainable brands. This helped us understand the target audience’s preferences and expectations.
Competitor Analysis
Analysing competitors provided insights into industry standards and helped identify opportunities for differentiation.
User Personas
Creating detailed user personas allowed us to tailor the website to meet the needs of Lagom Hair's diverse clientele, including eco-conscious individuals, beauty enthusiasts, and busy professionals.
Implementation
The development phase involved rebranding a Squarespace template using using HTML, CSS, and JavaScript, ensuring clean and efficient code for fast loading times. We used a content management system (CMS), Squarespace, to allow Lagom Hair’s team to easily update content and manage appointments.
Testing and Launch
User Testing
Conducted extensive user testing to gather feedback and make necessary adjustments, ensuring the site met all user expectations and functioned flawlessly.
Final Launch
After thorough testing and quality assurance, we launched the new Lagom Hair website. The launch included a promotional campaign to inform existing clients and attract new visitors.
Results
Increased Engagement: The new design led to a 35% increase in user engagement and a 25% increase in time spent on the site.
Higher Conversion Rates: Streamlined booking process contributed to a 40% increase in online appointments.
Improved SEO: Enhanced SEO practices resulted in a 50% increase in organic search traffic.
