Digital Strategy Solutions:
Search Engine Optimisation (SEO) + Branding + Paid Advertising + Digital Strategy

Elevate your brand with our comprehensive digital growth solutions.

Our team is dedicated to creating impactful, user-friendly websites and implementing effective digital strategies that convert visitors into loyal customers, driving bookings and sales for your business.

Search Engine Optimisation (SEO) Monthly Management

Investment: starting at $1500 + GST per month
*prices are in AUD + minimum 6 month contract

Investing in SEO leads to increased organic traffic, higher conversion rates, and improved brand credibility, ultimately boosting your business revenue.
The benefits of a well-executed SEO strategy extend beyond immediate gains, providing a solid foundation for long-term success in the digital landscape.

Management: Key SEO Account Manager with Monthly Discovery + Strategy Calls

Keyword Research & Mapping: Identifying the most effective keywords to target for your business.
On-Page SEO: Optimisation of title tags, meta tags, headers, images, and internal linking to improve website visibility.
Off-Page SEO: Building high-quality backlinks, guest blogging, and press releases to increase site authority.
Technical SEO: Enhancing site speed, fixing indexing issues, and implementing structured data for better crawlability.
Content Management: Creating and optimizing blog content to engage visitors and improve search rankings.

- Increased Visibility: Higher rankings in search engine results lead to greater visibility for your business.
- Improved Website Traffic: Attracts more organic traffic from search engines, increasing the number of potential customers.
- Better User Experience: Optimized websites enhance user experience, keeping visitors engaged and satisfied.
- Higher Conversion Rates: More traffic combined with a better user experience results in higher conversion rates.
- Long-Term Results: Provides sustainable growth by establishing your site’s authority and trustworthiness over time.
- Cost-Effective Marketing: Compared to paid advertising, SEO is more cost-effective and delivers a higher return on investment in the long run.
- Enhanced Brand Credibility: Appearing on the first page of search results builds trust and credibility with potential customers.
- On-Page SEO:
  - Title Tag & Meta Tag Optimization
  - Header Tag (H1, H2, H3) Optimization
  - Internal Linking Structure
  - Image Optimization (Alt Tags, Compression)
  - Content Audit & Strategy
  - Monthly Blog Content Creation (1-4 posts)
  - Keyword Research & Mapping
  - Content Updates and Improvements
- Off-Page SEO:
  - High-Quality Backlink Creation (2-12 backlinks/month)
  - Guest Blogging Opportunities
  - Press Release Distribution
  - Product Review Acquisitions
- Technical SEO:
  - Site Speed Optimization
  - Structured Data Implementation (JSON-LD)
  - Robots.txt File Optimization
  - XML Sitemap Creation & Submission
  - 301 & 404 Error Fixes
  - Canonicalization Analysis
  - Google Analytics & Google Tag Manager Setup
  - Google Search Console Setup
- Local SEO:
  - Google Business Profile Optimization
- SEO Learning Modules: Monthly educational content to keep you informed about best practices.
- Reporting:
  - Monthly SEO Reports
  - Regular Performance Reviews

Learn more about SEO

A professional and consistent brand identity builds trust with your audience and enhances recognition with a distinctive and memorable logo, making your brand easily identifiable. Consistency across all marketing materials maintains a cohesive look and feel, increasing your business’s credibility and reliability.

Clear branding helps you stand out from competitors by communicating your unique value proposition effectively and fosters an emotional connection with your target audience, encouraging loyalty and long-term relationships.

Moreover, it provides a strategic roadmap for future branding efforts and business growth, ensuring that all branding decisions align with your business goals.

Branding Packages

High-Level Inclusions:
- Logo Design
- Style Guide Creation
Full Inclusions:
- Logo Design:
  - Initial consultation to understand brand vision and values.
  - Multiple logo concepts and revisions.
  - Final logo delivered in various formats (e.g., PNG, JPG, SVG).
- Style Guide Creation:
  - Color palette selection.
  - Typography guidelines.
  - Brand voice and tone overview.
  - Usage guidelines for logo and branding elements.
Benefits for Clients:
- Professional Image: Establishes a professional and consistent brand identity.
- Brand Recognition: Enhances recognition with a distinctive and memorable logo.
- Consistency: Ensures brand consistency across all marketing materials.
- High-Level Inclusions:
  - Comprehensive Brand Audit
  - Brand Positioning and Strategy
  - Logo Design
  - Style Guide Creation
  - Brand Messaging and Voice
  - Visual Identity Development
  Full Inclusions:
  - Comprehensive Brand Audit:
    Analysis of current brand presence.
    Competitor and market research.
    Identification of brand strengths and weaknesses.
  - Brand Positioning and Strategy:
    Defining brand values, mission, and vision.
    Crafting a unique value proposition.
    Identifying target audience and market positioning.
  - Logo Design:
    Same as in the Logo & Style Guide Package.
  - Style Guide Creation:
    Same as in the Logo & Style Guide Package.
  - Brand Messaging and Voice:
    Developing key brand messages and taglines.
    Establishing a consistent brand voice and tone.
  - Visual Identity Development:
    Designing brand assets (e.g., business cards, letterheads, social media templates).
    Creating visual elements that reflect the brand’s personality.

Learn more about Branding

Regularly updated content keeps your audience engaged and encourages repeat visits to your website or social media platforms.

Ongoing SEO optimisation ensures your content ranks higher in search engine results, driving more organic traffic to your site. Professionally managed content maintains high standards of quality and relevance, reflecting well on your brand and freeing up your time to focus on core business activities.

Regular, high-quality content helps establish and maintain trust with your audience, positioning your brand as a thought leader in your industry. Performance monitoring and reporting provide insights into what content works best, allowing you to refine your strategy based on real data and adapt quickly to stay relevant in a constantly changing market.

Content Management + Copywriting Services

High-Level Inclusions:
- Content Upload
- Basic Formatting and SEO Optimisation
Full Inclusions:
- Content Upload:
  - Uploading client-provided content to the website.
  - Ensuring proper placement and alignment.
- Basic Formatting and SEO Optimisation:
  - Formatting content for readability and engagement.
  - Basic SEO optimisation (e.g., adding meta descriptions, alt text for images).
Benefits for Clients:
- Time-Saving: Quick and efficient content upload.
- Enhanced Visibility: Basic SEO ensures content is optimized for search engines.
- Professional Look: Proper formatting enhances user experience.
- High-Level Inclusions:
  - Content Creation
  - SEO Optimisation
  Full Inclusions:
  - Content Creation:
    Initial consultation to understand content goals and target audience.
    Crafting high-quality, engaging content tailored to the client’s needs.
    Content Types Include:
    Website Content: Home, About, Services, etc.
    Social Media: Posts, captions, and campaign content.
    Email Marketing: Newsletters, promotional emails, and drip campaigns.
    Google Business: Business descriptions, updates, and posts.
  - SEO Optimization:
    Conducting keyword research.
    Incorporating SEO best practices to improve search engine rankings.
  Benefits for Clients:
  - Engaging Content: Professionally written content that captures the audience’s attention.
  - Improved SEO: Higher search engine rankings through optimized content.
  - Brand Voice: Consistent brand voice and messaging across all platforms.
High-Level Inclusions:
- Content Creation and Upload
- Ongoing SEO Optimisation
- Performance Monitoring and Reporting
Full Inclusions:
- Content Creation and Upload:
  - Same as in the Copywriting and Content Upload & Management packages.
- Ongoing SEO Optimisation:
  - Regular keyword research and updates.
  - Continuous optimisation of existing content.
- Performance Monitoring and Reporting:
  - Monthly performance reports on content engagement and SEO metrics.
  - Regular strategy sessions to adjust content plans based on performance data.
Benefits for Clients:
- Consistent Engagement: Regularly updated content keeps the audience engaged.
- Long-term SEO Benefits: Continuous optimization improves search rankings over time.
- Data-Driven Strategy: Performance reports help refine and improve content strategies.
- Adaptability: A well-managed content strategy allows for flexibility and quick adjustments to stay relevant in a constantly changing market.

Learn more about Copywriting

Investment: starting at $799 + GST per month (management only)
*prices are in AUD + minimum 3 month contract

Investing in Paid Advertising with Meta Ad Suite ensures that your business leverages the full potential of targeted digital marketing, driving measurable results and enhancing your overall digital strategy. Saving you time and growing your business online.

Strategic Planning and Setup
Ad Content Creation and Design
Target Audience Identification
Campaign Monitoring and Adjustments
Monthly Reporting and Analysis

Paid Advertising
Monthy Management

Benefits of Paid Advertising with Meta Ad Suite:
1. Targeted Reach:
  - Leverage Meta’s sophisticated targeting capabilities to reach the right audience with precision.
  - Increase the likelihood of conversions by presenting ads to users most likely to be interested in your products or services.
2. Enhanced Brand Awareness:
  - Boost your brand’s visibility across Meta’s extensive platform.
  - Build a strong online presence and increase brand recognition among potential customers.
3. Immediate Results:
  - Unlike organic strategies, paid ads can generate immediate traffic and leads.
  - Quickly drive sales and achieve marketing objectives.
4. Scalability:
  - Easily scale campaigns to reach a larger audience as your business grows.
  - Adjust budgets and strategies based on performance and goals.
5. Measurable ROI:
  - Track the performance of your ads in real-time.
  - Measure the return on investment accurately and make informed decisions based on data.
6. Expert Management:
  - Benefit from professional management of your ad campaigns.
  - Save time and resources by outsourcing the complexities of ad creation, monitoring, and optimization to experts.
Investing in Paid Advertising with Meta Ad Suite ensures that your business leverages the full potential of targeted digital marketing, driving measurable results and enhancing your overall digital strategy.
- Strategic Planning and Setup:
  - Initial consultation to understand your business goals.
  - Comprehensive market research and competitor analysis.
  - Defining clear objectives for the advertising campaign.
  - Creation of a detailed advertising strategy tailored to your business.
- Ad Content Creation and Design:
  - Designing visually appealing and engaging ad creatives.
  - Crafting compelling ad copy to resonate with your target audience.
  - Producing multiple ad variations to test and optimise performance.
- Target Audience Identification:
  - Identifying and segmenting your ideal audience based on demographics, interests, and behaviours.
  - Utilising Meta’s advanced targeting tools to reach potential customers effectively.
- Campaign Monitoring and Adjustments:
  - Continuous monitoring of ad performance to ensure optimal results.
  - Making data-driven adjustments to improve ad effectiveness.
  - A/B testing different ad variations to find the most effective approach.
  - Adjusting bidding strategies and budget allocations as needed.
- Monthly Reporting and Analysis:
  - Providing detailed monthly reports on campaign performance.
  - Analyzing key metrics such as reach, engagement, conversions, and ROI.
  - Offering insights and recommendations for future campaigns.
  - Regular check-in meetings to discuss progress and strategy adjustments.