"Annaliese from Just Peachy Digital provided exceptional service in setting up and launching my website. She attentively listened to my needs, developed an amazing product, and taught me how to manage it. The process was seamless, and I highly recommend her for any business. I'm thrilled with my website and the digital marketing advice I received. "
— Carol, Founder Thomas Therapy
Thomas Therapy Website Squarespace
Thomas Therapy is an Occupational Therapy service provider based in Brisbane, specialising in assessments and therapy for adults with physical and psychiatric conditions.
The website serves as the primary digital presence for the business, offering information about services, contact details, and online booking.
Objectives
Brand Reflection: Ensure the website reflects Thomas Therapy's professionalism and Occupational Therapy services.
User Experience: Create a user-friendly interface that makes information and services easily accessible. The ability for a custom NDIS Referral Form template with ability to upload documents and select multiple responses.
Engagement: Increase user interaction through forms and online booking.
Responsiveness: Ensure the site is fully responsive across all devices.
SEO and Index: Optimise for search engines to improve visibility and indexing.
Research and Planning
Market Analysis: Understanding the demand for occupational therapy in Brisbane.
Competitor Analysis: Reviewing competitors' websites to identify strengths and weaknesses.
User Personas: Developing profiles of typical users to guide design and functionality.
Privacy Policies: Ensuring compliance with privacy regulations.
NDIS Restrictions and Guidelines: Adhering to National Disability Insurance Scheme (NDIS) guidelines.
Design and Development
Visual Identity
Branding: Consistent use of logos, colors, and imagery to reflect the brand.
Images: High-quality, relevant images to enhance visual appeal.
Typography: Clear, readable fonts for accessibility.
Layout and Navigation
Homepage: Designed to provide a comprehensive overview, featuring a hero section with a captivating image and a clear call-to-action (CTA) for booking appointments and showcasing knowledge in Occupational Therapy services.
About Us: A detailed section about Thomas Therapy 15 year experience in Occupational Therapy.
Services: An easy-to-navigate page outlining the various services offered, with each service linked to detailed descriptions and clear call-to-action (CTA) to complete an NDIS referral or contact.
Custom Created NDIS Referral Form: Complex questions and ability to upload documents.
Features
Responsive Design: Ensured the site is fully responsive, providing a seamless experience across desktops, tablets, and smartphones.
SEO Optimisation: Implemented SEO best practices to improve search engine rankings and drive organic traffic. In particular focused on on-page SEO (Meta Tags, Headings, Image descriptions, schema mark ups).
Google Business Optimisation: Enhancing the business profile for better local search results.
Copywriting: Professional, engaging and SEO friendly copy and content to attract and inform users.
Implementation
The development phase involved rebranding a Squarespace template using using HTML, CSS, and JavaScript, ensuring clean and efficient code for fast loading times. We used a content management system (CMS), Squarespace, to allow Thomas Therpy’s team to easily update content and manage appointments.
Testing and Launch
User Testing
Conducted extensive user testing to gather feedback and make necessary adjustments, ensuring the site met all user expectations and functioned flawlessly, with a big focus on Accessibility standards and requirements.
Final Launch
After thorough testing and quality assurance, we launched the new Thomas Therapy website. The launch included a promotional campaign to inform existing clients and attract new visitors.
Results
Increased Engagement: The new clients, as it build Brand credibility and Trust in Thomas Therapy.
Improved SEO: Enhanced SEO practices resulted in a 50% increase in organic search traffic.
